China and the Middle East could not be more different, with the former known for its orientation toward the high-tech sector and its well-developed e-commerce systems, and the latter more interested in construction, architecture and high-end luxury. Picanova, the expert in customized wall decoration and home and lifestyle products, took a bold step and entered both markets in 2017. Founder and CEO Daniel Mühlbauer talks about the company's new services and technologies and sets out a vision for the future that involves more personalization and dynamic pricing. Read more here ...
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