The Customization Group acquires sendmoments.de – strengthening its position in the occasion gifting sector

The Customization Group (TCG), Europe's leading platform for personalized products, announces the acquisition of sendmoments.de. The Munich-based specialist for invitation and greeting cards, photo books and event decorations will expand TCG's portfolio and strengthen the company's position in the rapidly growing occasion gifting segment. With the integration of sendmoments, TCG is not only securing the future of an established brand, but also further expanding its own market leadership in Europe.

Strategic significance of the transaction

• Brand continuity: sendmoments will remain an independent brand within the TCG universe. Existing customers will continue to benefit from the usual variety of high-quality designs and personalised stationery.

• Strengthening its market position: With sendmoments, TCG is expanding its market leadership in Europe and gaining additional expertise in the field of occasion-related photo gifts.

• Securing the future: The takeover ensures that the sendmoments brand can continue to be successful in the market in the long term – to the benefit of customers, partners and employees.

Following the takeover of ORWO's assets in the middle of the year, TCG is now making its second acquisition with the takeover of sendmoments, thereby confirming its expansion course and strengthening its future viability.

'With sendmoments, we are expanding our range of services for the most beautiful and important moments in life – from weddings and birthdays to other special occasions. Together, we are securing the future of a strong brand and connecting it with the opportunities offered by our international TCG platform.'

– Philipp Mühlbauer, CEO, The Customization Group

'We are proud that sendmoments is becoming part of the TCG family. This opens up new opportunities for our customers, our partners and our team.'

– Tom Meyer, Managing Director, sendmoments

About sendmoments

sendmoments was founded in Munich in 2010 and is now one of Germany's leading online shops for personalised stationery, cards and photo products. With a wide selection of designs and a strong customer base, sendmoments has established itself as a major player in the market.

About The Customization Group (TCG)

The Customization Group (TCG, Picanova GmbH) is one of the world's leading providers of mass customisation and personalized print-on-demand products. Its brand and platform portfolio includes MEINFOTO (D2C) and merchOne (B2B). TCG operates locations in Europe and the USA and delivers AI-supported, tailor-made products to millions of customers worldwide – based on industrial manufacturing expertise, digital infrastructure and scalable fulfilment solutions.